HISPANIC FAMILIES (MOB) Mailing List

These young Hispanic families are earning more than most and enjoy spending their money on their family. They are multi-credit card holders and users. With 2.6 kids under 12, they buy more of many quality of life products by mail.

They have purchased through the mail - insurance, self improvement, health related products and have made donations to their favorite charity.

Using the Internet is part of their lifestyle to save time and money. They are "hip" and appreciate receiving, reading and responding to relevant offers.

Source: Phone Survey, Mail and State Fairs

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