These seniors travel the world: You can even select "HOW": Cruises, Planes, Bikes, Cars, RVs and Trains. Travel seems to be their middle name and they reply often to advertising using direct mail, Internet and 800 numbers.
Time is so valued to these travelers that using the mail...and the Internet is almost a prerequisite.
Mostly married, they are 50+. Select by exact age, income and many other demos. More than 50% earn in excess of $100,000. Big Earners...Big Travelers!
Source: Self Reported Surveys |
