|
COUNTS THROUGH 05/19/2025 |
|
|
1,070,475 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
86,940 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
Or should we say moms who love sports like bowling with a youngster or two at home (1.4 to be exact)! These shoppers do everything from running their kids to their various activities, shopping for everything -- and even getting in a little R & R.
They have 3 credit cards...and use them more than 5x/month. Most purchase through the mail a love to live the life - including travel. Many with hobbies or other interests. Many selects to get the best of the best. Average MOB purchase $34.91; HHI $60,703.
Universe: 1,070,475
Hotline: 86,940
Kids 0-6 7-12 13-18
62,821 30,672 18,850
Source: Direct Mail and Mall Intercepts |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL AND MALL INTERCEPTS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$34.91 AVERAGE ORDER |
|
ADULT'S AGE RANGE |
$10.00/M |
CHILD'S AGE RANGE |
$10.00/M |
GEO/GEOGRAPHICAL |
$10.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|