|
COUNTS THROUGH 12/15/2025 |
|
|
| 1,070,985 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 86,952 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
|
Or should we say moms who love sports like bowling with a youngster or two at home (1.4 to be exact)! These shoppers do everything from running their kids to their various activities, shopping for everything -- and even getting in a little R & R.
They have 3 credit cards...and use them more than 5x/month. Most purchase through the mail a love to live the life - including travel. Many with hobbies or other interests. Many selects to get the best of the best. Average MOB purchase $34.91; HHI $60,703.
Universe: 1,070,985
Hotline: 86,952
Kids 0-6 7-12 13-18
62,835 30,682 18,855
Source: Direct Mail and Mall Intercepts |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL AND MALL INTERCEPTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
| SPENDING: |
$34.91 AVERAGE ORDER |
|
|
| ADULT'S AGE RANGE |
$10.00/M |
| CHILD'S AGE RANGE |
$10.00/M |
| GEO/GEOGRAPHICAL |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|