BOWLING QUEENS...AND BABY BEES Mailing List

Or should we say moms who love sports like bowling with a youngster or two at home (1.4 to be exact)! These shoppers do everything from running their kids to their various activities, shopping for everything -- and even getting in a little R & R.

SEGMENTS COUNTS THROUGH 05/19/2025
1,070,475 TOTAL UNIVERSE / BASE RATE $100.00/M
 86,940 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
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Or should we say moms who love sports like bowling with a youngster or two at home (1.4 to be exact)! These shoppers do everything from running their kids to their various activities, shopping for everything -- and even getting in a little R & R.

 

They have 3 credit cards...and use them more than 5x/month. Most purchase through the mail a love to live the life - including travel. Many with hobbies or other interests. Many selects to get the best of the best. Average MOB purchase $34.91; HHI $60,703.

 

Universe: 1,070,475

Hotline: 86,940

 

Kids   0-6         7-12         13-18

       62,821    30,672      18,850

 

Source: Direct Mail and Mall Intercepts

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL AND MALL INTERCEPTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $34.91 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
RELATED LISTS
BOWLING MOMS (MOB)
BOWLING ENTHUSIASTS - POSTAL & EMAIL MAILING LIST
BOWLERS OF AMERICA 10 PINS MAILING LIST