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The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years of 1946-1964.
The Boomer Living - Telemarketing Masterfile captures the most responsive consumers who have helped make every direct marketers dream come true - whether they are catalog, magazine publishers, insurance/financial mailers, credit card offers, travel or more!
Today's middle aged Boomer doesn't conform to the so-called marketing norms of the past. The Boomers here have all opted in to receive telemarketing offers from third party marketers.
They have all used their credit cards within the last 30 days. They are waiting for you call. |
