|
COUNTS THROUGH 03/31/2025 |
|
|
| 9,593,827 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 6,188,018 |
ONLINE TRANSACTIONS IN PAST 12 MONTHS |
+
$10.00/M
|
| 5,151,885 |
6 MONTH HOTLINE - TOTAL COUNT |
+
$10.00/M
|
| 2,513,583 |
3 MONTH HOTLINE - TOTAL COUNT |
+
$15.00/M
|
| 1,295,167 |
1 MONTH HOTLINE - TOTAL COUNT |
+
$20.00/M
|
|
|
The Paragon Gourment Food and Wine Paid Product Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased a gourmet food and/or wine product and has also paid for subscriptions to gourmet food and/or wine publications within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Incomes average $65,000+
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on haute cuisine, new products and culinary trends, entertaining, kitchen design, wine and culinary merchandise catalogs and publications as well as travel offers, credit card offers, and club membership campaigns.
Refine selects by age, income, gender, average amount spent as well as many others. |
|
|
- To order this list, contact your List Broker and ask for NextMark List ID #301248 or click here to place your request.
-
Use NextMark
List Order Entry Software
or Bionic
Media Planning Software
- 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
- 85% NET NAME AVAILABLE ON ORDERS OF 25,000 OR MORE ($10.00/M RUN CHARGE)
- EXCHANGE IS NOT AVAILABLE
- REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $90.00/M
- CANCELLATION FEE AT $100.00/F
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
PAID PRODUCT BUYERS & PAID PUBLICATION SUBSCRIBERS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
| SPENDING: |
$75.00 AVERAGE ORDER |
|
|
| $100+ |
$10.00/M |
| $200+ |
$15.00/M |
| AVERAGE AMOUNT SPENT |
|
| CREDIT CARD TYPE |
$15.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| EXACT AGE |
$10.00/M |
| GENDER/SEX |
$8.00/M |
| GEO/GEOGRAPHICAL |
$8.00/M |
| HOME OWNER |
$10.00/M |
| HOUSEHOLD INCOME |
$10.00/M |
| LIFESTYLE |
$10.00/M |
| ONLINE BUYERS |
$10.00/M |
| PRESENCE OF CHILD - OMIT |
$8.00/M |
| PRESENCE OF CHILD - SELECT |
$8.00/M |
| PRODUCT |
$10.00/M |
| RFM CRITERIA |
|
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL DELIVERY |
$50.00/F |
| HOME ADDRESS |
NO CHARGE |
| KEYING |
$5.00/M |
| ODD/EVEN SPLIT |
$10.00/M |
|
