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The Mason consumer is a mature, cost-conscious buyer who has taken advantage of the Easy Pay Credit Plan to purchase their desired footwear. Buyers have the option of using Mason's Easy Pay program which allows for installment billing.
Visit: www.masoneasypay.com
We recommend this program for a variety of offers including: home decor, gifts, travel, food, gardening, health and beauty, fitness, jewelry, books and magazines, insurance and financial, and general merchandise.
Additional Demographics:
Average Age - 50
Average Online Buyers: 39%
General Comments:
-All reservations must be fulfilled 8 weeks prior to the "need-by date" with one of the following: order placement, confirmation of reservation in writing, or cancellation of reserved space in writing
-All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments not packed properly will be refused. Any redelivery charges will be at the expense of the mailer.
-Competitive product offers will not be accepted
-Two actual insert samples are required for review and approval by catalog printer
-Inserts due 4 weeks prior to mail date
Insert specs:
Min: 3.5" x 5"
Max: 4.75" x 6"
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