|
COUNTS THROUGH 04/28/2025 |
|
|
4,500,000 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
375,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
1,125,000 |
AVERAGE 3 MONTH HOTLINE |
+
$5.00/M
|
2,250,000 |
AVERAGE 6 MONTH HOTLINE |
+
$5.00/M
|
|
The Guardian Identity Theft Responders are concerned about protecting their identity from the ever more creative ways it can be compromised. They are looking for services that will monitor their credit with the 3 major credit bureaus, review suspicious activity on their accounts and provide credit card protection. A major benefit of having identity theft protection is being able to have someone review and resolve these issues on your behalf! It can be an emotionally draining and time consuming process to try and resolve identity theft issues on your own.
The Guardian Identity Theft Responders have all taken the first step to find out how to get more information on a service that will provide them both peace of mind and the protection they need. Where better to research their options regarding identity theft than the internet? Using both Search and local Search, the consumers here are led to both incentivized and non-incentivized co-registration paths to learn more about identity theft programs. The Guardian Identity Theft Responders list is comprised of direct mail responsive opt-in consumers who have given their express permission to be contacted with third party marketing offers. Additionally, they have all used their credit cards within the last 30 days Take advantage of the Guardian Home Security consumers known traits – credit card users, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, INTERNET/ON-LINE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
HOME OWNER |
$5.00/M |
HOUSEHOLD INCOME |
$5.00/M |
LIFESTYLE |
$10.00/M |
MARITAL STATUS |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILD |
$5.00/M |
SPOKEN LANGUAGE |
$10.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|