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The Net Generation, a subset of the Gen Y cohort is comprised of the 18-30 something’s who use the Internet for information (Google) social media (Facebook) and to buy products and services for themselves. If it's something that can be done online or even better from using their iPhone, like check their bank account or paying a bill online, these savvy Net Gener's are all about this.
These technically literate consumers enjoy socializing in groups and are highly educated. Many of the consumers here are still in college. They respons well to offers that promote a tangible value or benefit to them. They also have a high social consciousness and are concerned about the environment and humanitarian causes. They are email, telemarketing and direct mail responsive.
The consumers here have all given their express permission to receive offers from 3rd party marketers and have all used their credit cards within the last 30 days. |
