BOOMER LIVING - CATALOG BUYERS Mailing List

The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years of 1946-1964.

SEGMENTS COUNTS THROUGH 07/28/2025
5,850,500 TOTAL UNIVERSE / BASE RATE $85.00/M
 325,000 1 MONTH HOTLINE     + $20.00/M
 975,000 3 MONTH HOTLINE     + $15.00/M
 1,950,000 6 MONTH HOTLINE     + $10.00/M
 3,900,000 LAST 12 MONTHS    
DESCRIPTION

The Boomer market is the largest demographic marketing phenomenon to ever exist.  It reaches across all ethnicities and walks of life from those born between the years of 1946-1964.  The Boomer Living - Catalog buyers helped shape the catalog industry into the thriving marketplace that it is today.                  

 

The consumers here get out their credit cards, select a catalog and start shopping.  They enjoy buying for themselves, their families and their friends.  Using the internet is the number one way these consumers prefer to shop!  This is a significant behavior change from years past.  Of course they can still call a customer service rep or in rare cases, mail a check with an order form to complete their transaction. 

 

Please call today to discuss how we can help make this responsive list become a continuation order for your mailers

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SELECTS
1 MONTH HOTLINE   $20.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
AGE   $5.00/M
ETHNIC/ETHNICITY   $15.00/M
GENDER/SEX   $5.00/M
GEO/GEOGRAPHICAL   $5.00/M
INCOME SELECT   $5.00/M
PHONE NUMBER   $20.00/M
PRESENCE OF CHILD   $5.00/M
PRESENCE OF CREDIT CARD   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
CHESHIRE LABELS  NO CHARGE
DISKETTE  $50.00/F
KEYING  $5.00/M
P/S LABELS  $10.00/M
ZIP TAPE  $5.00/M
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EXPRESSIONS
NORTHSTYLE
NEVER PAY FULL PRICE FEMALE CATALOG BUYERS
BRYLANEHOME
AMERICAN CONSUMER DATABASE BY DSA