|
COUNTS THROUGH 11/25/2025 |
|
|
| 5,850,500 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 325,000 |
1 MONTH HOTLINE |
+
$20.00/M
|
| 975,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
| 1,950,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
| 3,900,000 |
LAST 12 MONTHS |
|
|
|
|
The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years of 1946-1964. The Boomer Living - Catalog buyers helped shape the catalog industry into the thriving marketplace that it is today.
The consumers here get out their credit cards, select a catalog and start shopping. They enjoy buying for themselves, their families and their friends. Using the internet is the number one way these consumers prefer to shop! This is a significant behavior change from years past. Of course they can still call a customer service rep or in rare cases, mail a check with an order form to complete their transaction.
Please call today to discuss how we can help make this responsive list become a continuation order for your mailers |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$15.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| AGE |
$5.00/M |
| ETHNIC/ETHNICITY |
$15.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILD |
$5.00/M |
| PRESENCE OF CREDIT CARD |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$50.00/F |
| CHESHIRE LABELS |
NO CHARGE |
| DISKETTE |
$50.00/F |
| KEYING |
$5.00/M |
| P/S LABELS |
$10.00/M |
| ZIP TAPE |
$5.00/M |
|