|
COUNTS THROUGH 07/28/2025 |
|
|
5,850,500 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
325,000 |
1 MONTH HOTLINE |
+
$20.00/M
|
975,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
1,950,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
3,900,000 |
LAST 12 MONTHS |
|
|
The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years of 1946-1964. The Boomer Living - Catalog buyers helped shape the catalog industry into the thriving marketplace that it is today.
The consumers here get out their credit cards, select a catalog and start shopping. They enjoy buying for themselves, their families and their friends. Using the internet is the number one way these consumers prefer to shop! This is a significant behavior change from years past. Of course they can still call a customer service rep or in rare cases, mail a check with an order form to complete their transaction.
Please call today to discuss how we can help make this responsive list become a continuation order for your mailers |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILD |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
DISKETTE |
$50.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
ZIP TAPE |
$5.00/M |
|