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This highly responsive database consists of individuals who have shown a propensity for purchasing Brand Name Medicines as opposed to generic brands. For these individuals, brand name medications offer them a sense of assurance. Some believe that the slight differences in how generic drugs are manufactured and therefore absorbed by the body, dull their effectiveness.
Brand name drugs tend to be considerably more expensive. This is due in part to the costs incurred by manufacturers to market them to the public and build brand awareness. Individuals who are steadfast about purchasing these drugs frequently have more discretionary income. They often have a discerning eye for things they covet and are willing to spend to possess them.
This one-of-a-kind database has been enhanced with over 100 demographic and lifestyle selects making it easy to reach your specific target audience. In addition, the file is NCOA'd regularly to ensure the highest quality data hygiene. Telephone Numbers are available as well.
These individuals are an excellent target audience for any type of medical goods and services, insurance offers, medical brochures, educational materials, as well as most other consumer related offers. |
