CMC Newly Engaged identifies individuals with upcoming marriages in two ways - by date of engagement and by date of future nuptials. These about-to-be married people are self- reporting their wedding on a variety of websites and surveys.
CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer. Key components in the selection process are trigger data that represent various life events and changes, self- reporting planning and major decision-making research activities.
The Consumer Marketing Connection is a dynamic database product designed to deliver qualified prospects that can be targeted to a wide range of consumer markets and offers.
Leading multichannel data sources that include direct mail buyers and subscribers, internet buyers and responders, self-reported internet and direct mail surveys, direct response and government records are updated monthly and enhanced with comprehensive demographic, lifestyle and geo-demographic data. CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer.
Upon request, custom models can be created for marketers requiring pin-point targeting to reach their desired audience - usually with no up-front cost or minimum mailing commitment.
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