The family unit of today differs greatly from that of a few decades ago. From parents with two kids and a white picket fence to single parents, same sex marriages, and multi-generational households, today's modern families are different, but still have the same wants and needs. The difference is how, when and where to market to them.
Todays families are on the go, go, go; work, school, activities, hobbies, sports, etc. Down time is minimal, so whatever services and products can help these families have some quality time together they are onboard. Depending on how this family unit is comprised and what they have going on in their lives can give insight into how to communicate with them; online, offline, direct mail, sms, phone, etc.
CMC - Families targets families of all compositions: 2 Parents with kids, Single parents, divorced, households with double income no kids, multi- generational households and singles.
These modern families are the perfect targets for all offers including: apparel & accessories, books, children's merchandise, credit cards, educational products and services, family travel and entertainment, gardening, home decor/ improvements, insurance, online services, parenting, and vacation.
CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer. Key components in the selection process are trigger data that represent various life events and changes, self- reporting planning and major decision-making research activities.
The Consumer Marketing Connection is a dynamic database product designed to deliver qualified prospects that can be targeted to a wide range of consumer markets and offers.
Leading multichannel data sources that include direct mail buyers and subscribers, internet buyers and responders, self-reported internet and direct mail surveys, direct response and government records are updated monthly and enhanced with comprehensive demographic, lifestyle and geo-demographic data. CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer.
Upon request, custom models can be created for marketers requiring pin-point targeting to reach their desired audience - usually with no up-front cost or minimum mailing commitment.
Email addresses opted-in for third party offers are available for CPM marketing campaigns.
|
