BOOMER LIVING - BARGAIN HUNTERS Mailing List

The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964.

SEGMENTS COUNTS THROUGH 04/28/2025
5,500,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 450,000 MONTHLY HOTLINE     + $20.00/M
 1,350,000 3 MONTH HOTLINE     + $15.00/M
 2,700,000 6 MONTH HOTLINE     + $10.00/M
DESCRIPTION

The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964. The Boomer Living – Bargain Hunters live to find the lowest price but the best value for the products and services they purchase. They search the Internet, read newspapers and look through sales flyers and catalogs to compare prices before they buy. They also clip coupons and look for rebates whenever possible. The Boomer Living – Bargain Hunters have all used their credit cards within the last 30 days and are confirmed opt-in consumers who want to receive marketing offers via the internet, direct mail and through telemarketing. You can’t ask for a more responsive prospect! The average age is 55 and the average income is $50,000. Send them your offer today!

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SELECTS
1 MONTH HOTLINE   $20.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
AGE   $5.00/M
ETHNIC/ETHNICITY   $15.00/M
GENDER/SEX   $5.00/M
GEO/GEOGRAPHICAL   $5.00/M
INCOME SELECT   $5.00/M
PHONE NUMBER   $20.00/M
PRESENCE OF CHILD   $5.00/M
PRESENCE OF CREDIT CARD   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
CHESHIRE LABELS  NO CHARGE
DISKETTE  $50.00/F
KEYING  $5.00/M
P/S LABELS  $10.00/M
ZIP TAPE  $5.00/M
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