|
COUNTS THROUGH 04/28/2025 |
|
|
5,500,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
450,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,350,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
2,700,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
|
The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964. The Boomer Living – Bargain Hunters live to find the lowest price but the best value for the products and services they purchase. They search the Internet, read newspapers and look through sales flyers and catalogs to compare prices before they buy. They also clip coupons and look for rebates whenever possible. The Boomer Living – Bargain Hunters have all used their credit cards within the last 30 days and are confirmed opt-in consumers who want to receive marketing offers via the internet, direct mail and through telemarketing. You can’t ask for a more responsive prospect! The average age is 55 and the average income is $50,000. Send them your offer today! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILD |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
DISKETTE |
$50.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
ZIP TAPE |
$5.00/M |
|