BOOMER LIVING - BABY BOOMER DONORFILE Mailing List

The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964

SEGMENTS COUNTS THROUGH 10/28/2025
3,160,980 TOTAL UNIVERSE / BASE RATE $85.00/M
 263,400 MONTHLY HOTLINE     + $20.00/M
 790,200 3 MONTH HOTLINE     + $15.00/M
 1,580,400 6 MONTH HOTLINE     + $10.00/M
DESCRIPTION

 The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964. The Boomer Living – Baby Boomer Donorfile captures donors who are conscious of how important it is to give back to the society we live in today. Statistically, Boomers as a whole, whether they are on the forefront or trailing, give to fundraising, nonprofits and memberships at a more generous level then other generations. The Boomer Living – Baby Boomer Donorfile list is comprised of donors who are likely to be responsive to a variety of fundraising/donor efforts; especially those that focus on health related, humanitarian, and women’s health issues. Today’s Boomer’s average income is $50,000 and the average age is 55. They are internet, direct mail and telemarketing responsive donors to a wide variety of offers.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SELECTS
1 MONTH HOTLINE   $20.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
AGE   $5.00/M
ETHNIC/ETHNICITY   $15.00/M
GENDER/SEX   $5.00/M
GEO/GEOGRAPHICAL   $5.00/M
INCOME SELECT   $5.00/M
PHONE NUMBER   $20.00/M
PRESENCE OF CHILD   $5.00/M
PRESENCE OF CREDIT CARD   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
CHESHIRE LABELS  NO CHARGE
DISKETTE  $50.00/F
EMAIL  $50.00/F
KEYING  $5.00/M
P/S LABELS  NO CHARGE
ZIP TAPE  $5.00/M
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