|
COUNTS THROUGH 10/28/2025 |
|
|
| 3,160,980 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 263,400 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 790,200 |
3 MONTH HOTLINE |
+
$15.00/M
|
| 1,580,400 |
6 MONTH HOTLINE |
+
$10.00/M
|
|
|
|
The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964. The Boomer Living – Baby Boomer Donorfile captures donors who are conscious of how important it is to give back to the society we live in today. Statistically, Boomers as a whole, whether they are on the forefront or trailing, give to fundraising, nonprofits and memberships at a more generous level then other generations. The Boomer Living – Baby Boomer Donorfile list is comprised of donors who are likely to be responsive to a variety of fundraising/donor efforts; especially those that focus on health related, humanitarian, and women’s health issues. Today’s Boomer’s average income is $50,000 and the average age is 55. They are internet, direct mail and telemarketing responsive donors to a wide variety of offers. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$15.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| AGE |
$5.00/M |
| ETHNIC/ETHNICITY |
$15.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILD |
$5.00/M |
| PRESENCE OF CREDIT CARD |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$50.00/F |
| CHESHIRE LABELS |
NO CHARGE |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| KEYING |
$5.00/M |
| P/S LABELS |
NO CHARGE |
| ZIP TAPE |
$5.00/M |
|