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Nonprofit organizations still have the greatest success with their fundraising efforts by using direct mail to recruit new donors. Statistics have proven that direct mail is by far the most effective way to entice a new donor to make that first donation or to become a member of a nonprofit organization. The Dialing for Donors @ Home Address list is comprised of individuals who have all donated during an outbound call to purchase a product or service. They provide their home address to receive the product or service they’ve purchased and to verify their billing address. Once the payment method has been agreed upon, the consumer is asked if they wish to donate to a particular cause and if so, what amount would they like to contribute? Many of the purchases are billed on an installment basis, and a credit card is almost always the method used to pay for the product or service. The donors here are impulsive, responsive to outbound telemarketing offers, have credit cards and are willing to donate to help where help is needed. The Dialing for Donors @ Home Address list is selectable by Age, Income, Lifestyle and Trigger data (new phone, new home, and newly issued credit cards.) Take advantage of the Dialing for Donors @ Home Address known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success! |
