|
COUNTS THROUGH 04/28/2025 |
|
|
9,000,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
730,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
2,190,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
4,380,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
|
The Boomer market is the largest demographic marketing phenomenon to ever exist. It reaches across all ethnicities and walks of life from those born between the years 1946 – 1964. The Boomer Living – Baby Boomer Masterfile captures the most responsive consumers who have helped make every direct marketers dream come true – catalog, magazine publishers, insurance/financial mailers, credit card offers, travel and more! And today’s middle aged Boomer doesn’t conform to the so-called marketing norms of the past. They are defying aging, are electronic and computer savvy, adventurous, and are more health conscious. They are wealthier than their parents and despite the economic turndown have seen their investments prosper. They are internet, direct mail and telemarketing responsive consumer to a wide variety of offers. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, SINGLE BUYERS, CREDIT CARDS, DIRECT MAIL SOLD, CASH BUYERS, CATALOG, TELEMARKETING, COUPON, MULTI-BUYERS, GIFT BUYERS, BUYERS, TV GENERATED, RETAIL/POP, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILD |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
ZIP TAPE |
$5.00/M |
|