|
COUNTS THROUGH 04/28/2025 |
|
|
3,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,800,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
3,600,000 |
LAST 12 MONTHS |
|
|
The Secured Credit Card Responders here have all responded to a secured credit card offer. These consumers are either seeking to establish credit or re-establish their credit history. Our society is one where you need a solid credit history to buy products and services. Many consumers even purchase a service to keep them up-to-date on what their credit score is! Having secured card is a sure way to help build or re-build a credit history and a side benefit is the money used to secure the card acts as a savings account. By making a deposit equal to the credit limit the consumers would like, they are issued a card equal to that amount less the processing fees. If they want to increase the limit, all they need to do is deposit more money into the account. The average age is 40, average credit limit is $3,000 and the average length the account is open is 5 years according to statistics. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
GENDER/SEX |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILD |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
STATE |
$5.00/M |
ZIP/SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL/FTP |
$50.00/F |
|