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Veterinary Trends targets professionals who diagnose and treat diseases and abnormalities in pets and livestock.
This group allows you to target highly intelligent, ambitious, well-educated medical professionals are dedicated to the care and well-being of animals. They have earned doctorate degrees. Continuing education is essential to keep up with veterinary medicine and license requirements. Vets attend classes, workshops, conventions, and seminars and read journals, articles, magazines, and publications to stay current in their field.
Veterinarians perform annual exams, give vaccines, treat infections, wounds, and illnesses, perform surgeries, prescribe medications, set broken bones, euthanize, and provide pet owners with information on food, breeding, and overall pet care. Most work in private practice. The vet spends most of their time in the office, with occasional visits to farms, stables, zoos, racetracks. A veterinarian works closely with veterinary technicians, pet owners, farmers, ranch managers and owners.
Veterinarians can work in private or group practice, for federal, state, or local government, research labs, universities, pharmaceutical companies. Those in private practice must have a good understanding of business as they have administrative responsibilities of running a practice. They need health insurance for their employees and family, investment and asset management services for their retirement, malpractice insurance, bookkeeping and accounting services, and they must promote, market, and sell their services. Veterinarians use stethoscopes, x-ray and ultrasound machines, syringes and needles, thermometers, otoscopes, needles, gloves, exam table, scales, masks, surgical supplies in treating their patients.
Specialty:
Bovine
Equine
General Practice
Surgeon
Other Specialist
Animal Size:
Large Animals Only
Small Animals Only
Mixed but Mostly Large
Mixed but Mostly Small
Mixed
Practice Type:
Private Practice
Vet Hospital
College/University
Corporate
Zoo/Habitat
Government
Clinic Specialty:
Bovine
Bovine & Equine
Equine
Equine & Surgery Clinic
General Practice
General Practice & Specialty Clinic
General Practice & Surgery Clinic
Specialty Clinic
Surgery Clinic
These decisionmakers are mid-level wage earners. Many in this group are married or live with a partner. They are raising children or enjoying their grandchildren. Of course, they are pet owners, typically having more than one animal. They consider their animals a member of the family and purchase high quality food, medication, and supplies for them. They typically hold a mortgage. They are internet savvy and enjoy electronics such as laptops, notebooks, smart phones, iPads, iTouch, ipods, and Blackberries. Many have an auto loan or car payment and trade in their vehicle every five to six years. These consumers take 1 – 2 vacations per year and carry balances on their credit cards. Professional and social networking are accomplished through social media sites such as LinkedIn and Facebook. They utilize on-line banking and bill paying. They search the web to find information on parenting, homework help, and vacation destinations. To help balance the pressures of work and home demands, they may hire out some of the household chores such as lawn, home, and, car maintenance, cleaning, banking, grocery shopping, and other personal errands. Many in this group volunteer for charitable organizations. They enjoy movies, music, video games, sports, cars, boats, social causes. This group is concerned about their physical fitness. They strive to maintain a healthy lifestyle by eating right, exercising, and taking vitamin supplements. |
