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Home Health Care Executives from Hospital Trends targets directors responsible for the oversight and management of the home health care department of the facility. These executives keep watch on the business, regulatory, and clinical concerns of hospital-based home health care. They work to gain market share from competing freestanding home health agencies and to increase reimbursement levels from patients and insurance companies. They create and implement policies and practical solutions regarding the clinical, ethical, legal, and social issues pertaining to home health. Maintaining accreditation standards is crucial.
These administrators are employed by hospitals that are local, state, federal, church, military or corporately owned. The executive’s daily activities vary greatly based on number of patients they care for and whether the institution is a long term acute care, physical rehabilitation, psychiatric, children’s, or general medical/surgical hospital. These officers rely on new technology enhancements, continuing education programs, learning new managerial skills and techniques, attending trade shows, and reading medical and business journals to stay current in their field.
This target is made up of professional, intelligent, well-educated, driven, ambitious, and accomplished individuals. These medical executives typically have a masters or doctorate degree from a prestigious university. They tend to be older and have extensive and impressive work experience. Most belong to professional and community organizations, and they are leaders, volunteers and role-models in the community. They do a considerable amount of business travel to medical conventions, conferences, and meetings.
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