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The Market Research Executives from Hospitals Trends targets executives who collect, analyze, interpret, and present information which explores the potential for a new service or changes to an existing program. They also assess national healthcare trends, performance of competitors, and the effectiveness of current advertising methods.
These managers organize surveys and opinion polls, analyze data, prepare reports, and present data findings and recommendations to their colleagues and the board of directors. Forecasting techniques are used to make long-term predictions about future trends. They must have strong project management skills, and it is crucial they meet deadlines. The executives must be organized and detail oriented to manage staff and vendors.
These administrators are employed by hospitals that are local, state, federal, church, military or corporately owned. The institutions Market Research executive’s daily activities vary greatly based on bed size, number of patients they care for and whether the institution is a long term acute care, physical rehabilitation, psychiatric, children’s, or general medical/surgical hospital. Directors rely on new technology enhancements, continuing education programs, learning new managerial skills and techniques, attending trade shows, and reading medical and business journals to stay current in their field.
This target is made up of professional, intelligent, well-educated, driven, ambitious, and accomplished individuals. These business professionals typically have a masters or doctorate degree from a prestigious university. They tend to be older and have extensive and impressive work experience. Most belong to community and professional organizations and they are leaders, volunteers and role-models in the community. They do a considerable amount of business travel to medical conventions, conferences, and meetings.
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