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Chief Operating Officers from Hospital Trends targets executives responsible for making sure the day to day operations of the medical facility runs smoothly. COO’s enforce hospital policies and procedures, manage human and material resources, ensure patient and doctor satisfaction, keep up employee morale, hospital profitability and reputation within the community. These c-level executives must be organized and detail oriented to manage multiple departments as well as staff and vendors.
These administrators are employed by hospitals that are local, state, federal, church, military or corporately owned. The institutions COO’s daily activities vary greatly based on bed size, number of patients they care for and whether the institution is a long term acute care, physical rehabilitation, psychiatric, children’s, or general medical/surgical hospital. COO’s rely on new technology enhancements, continuing education programs, learning new managerial skills and techniques, attending trade shows, and reading medical and business journals to stay current in their field.
This target is made up of professional, intelligent, well-educated, driven, ambitious, and accomplished individuals. These consumers typically have a masters or doctorate degree from a prestigious university. They tend to be older and have extensive and impressive work experience. Most belong to professional and community organizations, and they are leaders, volunteers and role-models in the community. They are well-read, keeping up on business and healthcare trends through journals, articles, magazines, and publications. They do a considerable amount of business travel to medical conventions, conferences, and meetings.
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