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Physical Therapy Assistants from Medical Trends targets medical professionals who work under the supervision of a physical therapist to provide treatments which improve mobility and relieve pain.
This group allows you to target intelligent, ambitious, educated healthcare professionals. All in this target have an associate’s degree from a physical therapy assistant program. Continuing education is essential to keep up with therapeutic advances and license requirements. They attend classes, workshops, conventions, and seminars, and read journals, articles, magazines, and publication to stay current in their field.
Physical therapy assistants work under a PT. They treat patients of all ages who have physical limitations and disabilities due to an accident, injury, birth defect, amputation, sprain or strain, fracture, arthritis, burn, stroke, heart attack, multiple sclerosis, spina bifida, cerebral palsy. Some patients are recovering from surgery, such as hip or knee replacements or surgeries requiring an extended period of bed rest. PT assistants help patients with exercises, teach techniques to improve movement, gait, and balance, instruct on the proper use of crutches, give ultrasound, massage, and mechanical traction treatments. They are trained in CPR and first aid. Twenty-five percent work part-time. They work in hospitals, doctor’s offices, nursing homes, home healthcare services for private residences, rehabilitation centers, or sports training facilities. Equipment needed to perform their duties include balance beams, exercise mats, bands, and balls, parallel bars, stairs, ramps, small weights and dumbbells, shoulder pulleys, traction and ultrasound machines. Average earning is $46,400 per year.
These consumers are mid-level wage earners. Many in this group are married or live with a partner; some have children. They typically hold a mortgage. They are internet savvy and enjoy electronics such as laptops, notebooks, smart phones, iPads, iTouch, ipods, and Blackberries. Many have an auto loan or car payment and trade in their vehicle every five to six years. These consumers take 1 – 2 vacations per year and carry balances on their credit cards. Professional and social networking are accomplished through social media sites such as LinkedIn and Facebook. They utilize on-line banking and bill paying. They search the web to find information on parenting, homework help, and vacation destinations.
This group is concerned about their physical fitness. They strive to maintain a healthy lifestyle by eating right, exercising, and taking vitamin supplements. They may have a gym membership, run, or bike. They may take martial arts, yoga, spin, Zumba or other exercise classes.
This list is ideal for any medical related publication, catalog, continuing education, or seminar offers.
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