|
Physical Medicine and Rehabilitation Trends targets medical professionals who are nerve, muscle, and bone experts who treat injuries or illnesses that affect how you move.
This group allows you to target healthcare professionals who are highly intelligent, ambitious, well-educated and dedicated to the care and well-being of others. This target group has received their doctorate degree and completed an internship and residency program. Continuing education is essential for doctors to keep up with medical advances and license requirements. Not only do they attend classes, workshops, conventions, and seminars, docs also read journals, articles, magazines, and publication to stay current in their field.
Physiatrists see a wide range of injuries. They are concerned with lowering their patients’ pain levels and improving movement. The physiatrist helps patients stay as active as possible at any age. Their patients may have had an accident, injury, or chronic condition that has left them with pain or limited function. Some patients are recovering from an amputation / prosthetic, stroke, surgery, nerve damage, brain damage, spinal cord injuries, work related injuries, or back problems. Others have back pain, arthritis, repetitive stress injuries, rheumatoid arthritis, cardiac or geriatric conditions, or osteoporosis. DOs may order diagnostic imaging settings, nerve conduction studies, or EMGs (electromyography).
The DO requires the proper tools to care for a patient. Common tools of the trade are stethoscopes, otoscopes, blood pressure devices, thermometers, prescription pads, range of motion wall charts, and medical and office furniture. The MD needs disposable systems and services for biological and hazardous waste.
A doctor can work in a variety of settings. Some work in private practice, group practice, or hospitals. They are assisted by nurses and administrators. They prescribe medication to their patients, so they work closely with pharmacists and local pharmacies.
Medical professionals are concerned about their physical fitness. A doctor typically maintains a healthy lifestyle. They eat right, exercise, and take vitamin supplements. They may shop at a health food store to ensure they are getting the proper nutrients. MDs may have a gym membership, run, or bike. They may take martial arts, yoga, spin, Zumba or other exercise classes.
Stress levels in the medical profession are often high due to the long hours and irregular and on-call shifts. These factors may also cause stress for their family. Consequently, they search for hobbies to help reduce their stress level, and they strive to balance work and home demands. They hire out many of the home chores such as yard work, home maintenance, car maintenance, cleaning, banking, grocery shopping, and other personal errands.
Many in this group graduate with high debt load due to student loans, so at the beginning of their career, they may need a budget or money management system. MDs are a highly compensated group, so as their career progresses, they tend to have discretionary income. They can then purchase luxury homes, vehicles, vacations, and other toys such as RVs, ATVs, motorcycles, snowmobiles, and high-end electronics. They manage their personal financial portfolio and enjoying investing.
This list is ideal for any medical related publication, catalog, continuing education, or seminar offers.
|
