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The Physicians – Dermatology trends targets medical professionals who medically and surgically treat skin, scalp, hair, and nail diseases and cosmetic problems.
This group allows you to target health care professionals who are highly intelligent, ambitious, well-educated and dedicated to the care and well-being of others. This target group has received their doctorate degree and completed an internship and residency program. Continuing education is essential for doctors to keep up with medical advances and license requirements. Not only do they attend classes, workshops, conventions, and seminars, docs also read journals, articles, magazines, and publication to stay current in their field.
Dermatologists spend their day treating melanomas, scars, wounds, birthmarks, skin disorders (eczema, psoriasis, and cellulitis), warts, lesions, acne, and rashes. Some patients may require laser therapy or tattoo removal, and a dermatologist may perform some cosmetic procedures such as laser hair removal, hair transplants, liposuction, face lifts, and Botox injections. These MDs are passionate about skin cancer awareness, prevention, and education.
The DO requires the proper tools to care for a patient. Common tools of the trade are stethoscopes, otoscopes, blood pressure devices, thermometers, prescription pads, masks, safety goggles, liquid nitrogen, nail drills, files, nippers, and scissors, dermatoscopes, blackhead extractors, dermabrader units, scales, gloves, needles, medications, and medical and office furniture. The MD needs disposable systems and services for biological and hazardous waste.
A doctor can work in a variety of settings. Some work in private practice, group practice, or hospitals. They are assisted by nurses and administrators. They prescribe medication to their patients, so they work closely with pharmacists and local pharmacies.
Medical professionals are concerned about their physical fitness. A doctor typically maintains a healthy lifestyle. They eat right, exercise, and take vitamin supplements. They may shop at a health food store to ensure they are getting the proper nutrients. The MD may have a gym membership, run, or bike. They may take martial arts, yoga, spin, Zumba or other exercise classes.
Stress levels in the medical profession are often high due to the long hours and irregular and on-call shifts. These factors may also cause stress for their family. Consequently, they search for hobbies to help reduce their stress level, and they strive to balance work and home demands. They hire out many of the home chores such as yard work, home maintenance, car maintenance, cleaning, banking, grocery shopping, and other personal errands.
Many in this group graduate with high debt load due to student loans, so at the beginning of their career, they may need a budget or money management system. MDs are a highly compensated group, so as their career progresses, they tend to have discretionary income.
This list is ideal for any medical related publication, catalog, continuing education, or seminar offers.
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