Luxury Home Owner trends enables you to reach wealthy consumers who own 3,000+ sq ft residences, valued at $750,000K or higher.
These home owners are well-educated, most earning a bachelors, masters or doctorate degrees. They are successful business owners or senior executives. Many work in respected professions as doctors, lawyers or government officials. Their jobs are high stress, and due to the nature of their career, they spend numerous hours at work. Such long hours can also cause stress for their family. Consequently, they search for hobbies such as golf and tennis, to help reduce stress levels as they strive to balance work and home demands.
They outsource many of the home chores such as yard work, home maintenance, car maintenance, cleaning, banking, grocery shopping, and other personal errands, to professionals such as maids, nannies, interior decorators, gardeners, caterers, cooks and landscapers.
This group sees their home as an investment. A typical waterfront residence will have a multi-car garage, high ceilings, hardwood or tile floors, marble countertops, Viking stoves, home theaters, chandeliers, luxury or stainless steel appliances, pool, spa, hot tub, Jacuzzi, sauna, fireplaces, high-end home furnishings, and latest electronics such as TVs, computers, cell phones, iPads and iPods. Majority also own hurricane shutters, custom patios and decks, guest houses and private tennis courts. Many of these homes are located in gated communities with yard restrictions and privacy fencing. Backyards are often filled with custom swing sets and play grounds for children or grandchildren.
These consumers have disposable income to purchase top of the line products and services. They purchase luxury vehicles, such as Jaguar, Mercedes, Lexus, BMW, Cadillac and Land Rover. They enjoy extravagant vacations, and indulge in other toys such as RVs, ATVs, motorcycles, boats, jet skis, and snowmobiles. They also insists on buying the very best when it comes to their dogs and pets, often splurging on pet food, veterinary care and grooming services.
This target frequents spas and expensive salons, restaurants, theaters, country clubs, golf courses. They regularly entertain family and friends at their homes. They hire accountants and financial advisors to manage their assets and investment portfolios. This group is very philanthropic, and is known to make financial donations, volunteer and sit on boards of nonprofit organizations. They and their families wear designer clothes, shoes, and jewelry. Their children often attend private schools. They hold a mortgage on their house, and purchase flood, home, health, car and boat insurance. Many have a gym membership, run or bike. They may take martial arts, yoga, spin, Zumba or other exercise classes.
Target these weathly consumers for any home decor, home improvement, high end automotive, consumer publication, or fundraising offers.
