|
COUNTS THROUGH 03/31/2026 |
|
|
| 21,235,652 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 21,235,652 |
POSTAL ADDRESSES |
$100.00/M
|
| 19,602,540 |
OPT-IN EMAIL ADDRESSES |
$125.00/M
|
|
|
|
These thrifty, value conscious shoppers wil spend their money when they feel they are getting a bargain or a sale. In this economy this is very important to their household budget. Retailers and service companies understand they need to provide discount coupons to build store traffic, online shopping, etc.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
SELF REPORTED INTERNET SURVEY RESPONDENTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
65% FEMALE 35% MALE |
|
|
| AGE |
$10.00/M |
| CHILDREN |
$10.00/M |
| CREDIT CARD |
$10.00/M |
| ELECTRONIC PRODUCT BUYERS |
$10.00/M |
| GENDER |
$10.00/M |
| HOMEOWNER/RENTER |
$10.00/M |
| INCOME |
$10.00/M |
| MAIL ORDER BUYER |
$10.00/M |
| MARITAL STATUS |
$10.00/M |
| RECENCY |
$10.00/M |
| STATE/SCF/ZIP |
$5.00/M |
| TYPE OF COUPON USER |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL DELIVERY (FLAT FEE) |
$50.00/F |
| FTP |
$50.00/F |
|
