ACTIVE CHOICE RETIREES Mailing List

Reach more than 6 million retirees who are 55 years of age or older. Each one is an active subscriber to magazines and publications that cover a range of categories and interests.

SEGMENTS COUNTS THROUGH 05/06/2025
6,650,000 TOTAL UNIVERSE / BASE RATE $65.00/M
 2,976,000 MULTI-TITLE SUBSCRIBERS     + $7.50/M
DESCRIPTION

Discover a dynamic database of retired-age individuals with a wide-variety of hobbies, interests, and concerns.  Each of these responsive men and women are active subscribers to a range of magazines and publications that focus on health, nutrition, family, and travel to more specialized interests such as cooking, crafts, gardening, golf, woodworking and much more. Each record is further enhanced with lifestyle and affiliated interest selects to allow for more precise targeting of your offer. 

Choose to add any of the following selects:

Hobbies and Lifestyle Activities 

Astrology; automotive work; bible/devotional reading; bicycling; book reader; camping/hiking; cat owner; collectibles; crafts; cruise (vacations);cultural events; dog owner; equestrian; frequent flyer; gardening; gourmet cooking; health and fitness; healthy cooking and nutrition; investments outdoor lifestyle;RV-recreational vehicle; running/jogging; sailing; skiing; travel (business); travel (vacation) and more.  Inquire.

Affiliated Interest

Charities, grandchildren; insurance, investments, military veteran, self-improvement.

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, PROPRIETARY DATABASE OF MAGAZINE SUBSCRIBERS AND 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 69% FEMALE 31% MALE  
SELECTS
ACTIVITIES/HOBBIES   $10.00/M
AFFILIATED INTEREST   $10.00/M
AGE   $5.00/M
CHARITY/DONOR TYPE   $10.00/M
EMPTY NESTER   $10.00/M
ETHNIC/ETHNICITY   $10.00/M
GENDER/SEX   $3.00/M
HOME OWNER   $5.00/M
HOUSEHOLD INCOME   $5.00/M
LIFESTYLE   $10.00/M
MAIL-ORDER BUYER   $7.50/M
MARITAL STATUS   $3.00/M
PET OWNER   $10.00/M
PHONE NUMBER   $25.00/M
PRESENCE OF CHILD   $5.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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