|
COUNTS THROUGH 07/03/2025 |
|
|
| 3,900,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 285,000 |
AVG. MONTHLY HOTLINE |
+
$10.00/M
|
|
|
|
Baby Boomers are the largest generation of retirees the U.S has ever experienced. This unique generation represents a large percentage of americans who will require and seek out the products and services that will enahnce their golden years, keep them healthy, and help their families |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, MULTI-SOURCE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$8.00/M |
| CREDIT CARD BUYERS |
$12.00/M |
| HOMEOWNERS |
$8.00/M |
| LIFESTYLE |
$12.00/M |
| OCCUPATION |
$10.00/M |
| PRESENCE OF CHILD |
$10.00/M |
| STATE/SCF/GENDER |
$8.00/M |
| TELEPHONE |
$25.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
$50.00/F |
|
