Impulsive consumers responded to online trial offers for beauty, diet, and opportunity seeker offers. They agreed to take a $5.99 S&H trial offer on a negative option billing plan. The consumers were charged monthly on an autoship program if they failed to cancel after they received their free trials.
These continuity trial takers all paid with a credit card and are also interested in other health/diet products, exercise & fitness, vitamins and supplements. They are available for telemarketing, direct mail, and email. |