Old-House Journal readers are serious about their homes, and thoroughly dedicated to restoring their houses themselves, as authentically as possible. Many are onto their second or third whole-house restoration. Preservation tradespeople and restoration professionals also read the magazine, looking for new ideas and products to use in their work.
For more than 35 years, Old-House Journal has helped help old-house owners repair, restore, update, and decorate homes. It covers every architectural style—from Colonial-era homes to Victorians to Arts & Crafts bungalows and mid-century modern ranch houses—in a fashion true to their home’s heritage. The magazine also serves as a resource of ideas for consumers looking to build new homes with classic architectural style.
How-to articles, beautiful photography, and first-hand restorer accounts show readers how to tackle a wealth of restoration projects, from kitchen and bath upgrades to choosing period-appropriate paint colors. It also provides information in each issue on modern-day replacements for a range of old-house parts including doors, lighting, hardware, flooring, and tile. Readers also rely on it to keep up to date on all the tools they need to get the job done.
Old-House Owners Love the Home Life
- 50 Average Age
- 72% Married
- $100,000 Median Household Income
- 52% Have Been Working on their Homes for 2 to 4 Years
- 48% Have Been Working on their Homes for 5 to 10 Years
- 84% Planning to Renovate/Decorate
- 94% Are Primary Homes
- 2 of 3 Readers are Currently Renovating
- 4 of 5 are Planning Project for Work in the Next Two Years
Old-House Journal subscribers enjoy showing off and entertaining in their showcase homes. They also take as much pride in their possessions as their home and seek quality in all that they purchase from gifts to home merchandise to their wardrobes and accessories. With an appreciation for the preservation of their own homes, they represent a philanthropic audience for cultural, environmental, and humanitarian fundraisers. Engage this audience with a variety of offers from historical fundraisers, cultural fundraisers, antiques, general mercahndise, home improvment and more!
MI, RI, IL ARE OMITTED FROM ALL LIST ORDERS
To learn more about Old-House Journal, visit www.aimmedia.com
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