|
COUNTS THROUGH 04/28/2025 |
|
|
4,900,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
400,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
1,200,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
2,400,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
The mail order buyers here have a “Yes we can!” attitude when it comes to buying by mail. Plus they are all credit card holders who have made a purchase within the last 30 days. They can’t wait for the mail man to deliver their catalogs so they can either dial up, log on or send a check once they have decided what they would like to buy. Not only have these mail order buyers made a purchase, they have indicated that they will purchase again buy mail within the next few months.
An important factor regarding these consumers is they have all used their credit cards within the last 30 days. Now that they are a part of our large lifestyle Masterfile that has been built using both offline and online direct response sources, it gives mailers many options. Once these sources were combined, we were able to learn up to 3-14 different attributes about each individual. Select the I’ll Buy That! Mail Order Buyers with Credit Cards segment or call to find out how to license the entire database!
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT MAIL, INTERNET |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
70% FEMALE 30% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
4-UP CHESHIRE LABELS |
NO CHARGE |
4-UP P/S LABELS |
$10.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
NTH NAME |
NO CHARGE |
ZIP + 4 |
NO CHARGE |
ZIP TAPE SET-UP |
$5.00/M |
|