Booming Boomers - College Bound Mailing List

Baby Boomers are those 78 million Americans born between 1946 and 1964. All around the country, Baby Boomers are streaming back into school. The number of college students ages 45 to 65 has jumped by 20%, to two million plus in the past decade. Those numbers are expected to keep growing as Boomers are not, financially or emotionally, ready for the shuffleboard courts, instead wanting to retrain themselves to strengthen their employability and relive their youth. Bringing Baby Boomers back to campus makes perfect sense for keeping a community vital. When Baby Boomers retire, they want a place that is active, intellectually stimulating and intergenerational. Whether these life-long learners plan to attend an online school or a “brick and mortar” college, going back to school is a perfect match for the Boomer Generation.

SEGMENTS COUNTS THROUGH 07/28/2025
9,500,000 TOTAL UNIVERSE / BASE RATE $65.00/M
 1,524,000 LAST 12 MONTHS (EST.)    
 125,000 MONTHLY H/L    
DESCRIPTION

Booming Boomers - College Bound!!

 

 

 

Baby Boomers are those 78 million Americans born between 1946 and 1964. All around the country, Baby Boomers are streaming back into school. The number of college students ages 45 to 65 has jumped by 20%, to two million plus in the past decade. Those numbers are expected to keep growing as Boomers are not, financially or emotionally, ready for the shuffleboard courts, instead wanting to retrain themselves to strengthen their employability and relive their youth.

 

Bringing Baby Boomers back to campus makes perfect sense for keeping a community vital. When Baby Boomers retire, they want a place that is active, intellectually stimulating and intergenerational.  Whether these life-long learners plan to attend an online school or a “brick and mortar” college, going back to school is a perfect match for the Boomer Generation.

 

 

 

 

SOURCE

Online and Direct Mail Surveys, Compiled Data

 

SUGGESTED USAGE 

Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless! 

 

Terms:

Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, ONLINE / DIRECT MAIL SURVEYS / COMPILED DATA 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE   $5.00/M
GEO SELECT   $5.00/M
INCOME RANGE   $5.00/M
MONTHLY RECENCY   $10.00/M
PHONE NUMBER   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $25.00/F
DISKETTE  $25.00/F
EMAIL  $25.00/F
FTP  $25.00/F
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