|
COUNTS THROUGH 04/28/2025 |
|
|
| 4,000,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 320,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
| 960,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,920,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
|
|
If there’s nothing in the ‘fridge to make for dinner, The Occasional Diner – I Love To Eat Out! consumers do not head to the grocery store – they point their cars in the direction of their favorite eatery. It could be a local favorite restaurant or a well known food chain where they decide to spend their dining dollars. Statistic’s show that the average American family eats out around 25% the time. This list captures known consumers who have a propensity to dine out frequently. They would be prefect prospects for coupon mailings or other special offers.
An important factor about these consumers is they have all used their credit cards within the last 30 days. We know that they are actively buying products and services, so why shouldn’t they respond to your mailers offer? The Occasional Diner – I Love To Eat Out! consumers are very direct mail responsive to both off line and online offers.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, INTERNET, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
| SPENDING: |
$75.00 AVERAGE ORDER |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| 4-UP CHESHIRE LABELS |
NO CHARGE |
| 4-UP P/S LABELS |
$10.00/M |
| CD ROM |
$50.00/F |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| NTH NAME |
NO CHARGE |
| ZIP + 4 |
NO CHARGE |
| ZIP TAPE SET-UP |
$5.00/M |
|
