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The Hispanic community is one of the fastest growing populations in the United States. Target this family-oriented group for your next mixed media campaign.
The Hispanic family unit includes not only parents and children but also extended family. The family ties are very strong and they travel in groups when going on vacation or away for business trips. Families often gather together to celebrate holidays, birthdays, anniversaries, graduations, and weddings. Preserving the Spanish language within the family is a common practice in most Hispanic homes.
Targeting and engaging Hispanic audiences in education offers, travel packages, magazine subscriptions, and cell phone packages will be a benefit if you are trying to target the Hispanic community. Their buying power and economic influence is growing each year and is expected to reach $1.3 trillion by 2013.
The ages, incomes and credit cards of these qualified consumers have all been qualified through a vacation marketing database program and credit verified by applying a “best customer model” through a national database company.
SELECTS:
Newlyweds, Birthdays, Cruisers, Frequent Flyers, New Movers, Credit Card Buyers, Cell Phone Users, Board of Tourism, Retail Luggage
RECOMMENDED USAGE:
Vacations, Cruises, Sweeps, Catalogs, Magazines, Travel Offers, Car Rentals, Financial and Insurance, etc. . . .
Terms:
Minimum Order is 10,000 names. Pre-Pay for all first time customers. Sample mail piece required with order. Cancellations after mail date require payment in full. 20% discount for recognized brokers. Delivery in 7 business days. This is a one-time rental only. |
