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Booming Boomers -
Love Being Grandparents!!
The Baby Boomer Generation is entering grandparent-hood and there is a new term to describe the modern type of grandparents emerging in the 21st Century – they are called “Grand-boomers”. Grand-boomers tend to be younger, more active and more eager to be involved with their grandchildren. The grand-boomers’ role in the family includes giving unconditional love, without the disciplines and criticisms that parents must often provide. Grand-boomers serve as role models and give children a sense of stability, safety, security and support.
Grand-boomers are the most powerful spending group in the United States today. They have more disposable income and leisure time than ever before. Their spending potential is huge. Market these grand-boomers – they are passing on their own spending habits down to their grandchildren - focusing on education, savings, travel and trendiness.
The relationship between children and their grandparents is a very special one – tap into all those markets to perpetuate that bond well into the future.
SOURCE
Direct Response and Surveys
SUGGESTED USAGE
Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless!
Terms:
Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only. |
