|
COUNTS THROUGH 04/28/2025 |
|
|
4,300,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
350,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,050,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
2,100,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
4,200,000 |
LAST 12 MONTHS |
|
|
Playing the Sweepstakes, whether it’s by mail or buying a ticket at the local Mini Market, the consumers here are willing to risk the odds in hopes of becoming a winner. Week after week, they return to play their “lucky” numbers or just to get an easy pick. They also respond well to direct mail campaigns where a sweeps offer is the call to action. Needless to say, they can’t resist online offers where they have a chance to win laptop or some other premium gift. They should be ideal prospects for book clubs, magazines subscriptions, credit card offers and travel offers.
Another important factor about these consumers is they have all used their credit cards within the last 30 days. Plus they are a part of a large lifestyle Masterfile that has been built using both offline and online direct response sources. Once these sources were combined, we were able to learn up to 3-14 different attributes about each individual. Select the Luv My Sweeps segment or call to find out how to license the entire database! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
70% FEMALE 30% MALE |
|
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER |
$5.00/M |
GEO |
$5.00/M |
INCOME |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONES |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|