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“May you live as long as you want and never want as long as you live” so the Irish saying goes. The Luck of the Irish – Irish Americans with Active Credit Cards” abide by this long held adage and use their credit cards actively to buy themselves, their friends and their families gifts, entertainment, apparel and many products and services. Travelling to kiss the Blarney Stone is made easier when using their credit cards and they get the best exchange rate while they are travelling in Ireland. Keeping their Irish heritage alive is important to these Irish Americans. These consumers are very direct mail responsive and also use the Internet to shop. They have used their credit cards to subscribe to magazines and have bought books via direct mail, responded to space ads and ordered from catalogs. Use this file to reach an affluent ethnic group who use their credit cards frequently. “May you always walk in sunshine. May you never want for more. May Irish angels rest their wings right beside your door.”
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