Mason Companies, Inc. is a family-owned, multi-channel retailer that has been in business for more than 115 years. They own and operate 10 businesses that sell everything from shoes and apparel to bedding and electronics through their E-Commerce websites and direct mail catalogs, with some businesses offering their own proprietary credit payment option.
The Mason Companies Modeling Masterfile uses selected enhancement data and Mason house variables as predictors to create the model. By identifying your best customers with their unique characteristics, and matching them to Mason customers, you can significantly increase response.
Titles Included in the Mason Companies Enhanced Masterfile:
Stoneberry, Masseys, Mason Easy-Pay, K. Jordan, Figi's Gallery Home and Gifts, Maryland Square, Shoemall.
TYPES OF MODELS:
GOOD CUSTOMER MATCH -
Mailer provides a 100,000 name sampling of their best customers to Mason's service bureau. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that identifies more of those best customers on the Mason file. The Model is built using the mailer's best customers and utilizes the data available on the Mason masterfile to create a custom regression model.
REGRESSION MODEL -
A full regression model requires mailing a quantity of Mason names that is significant enough to produce at least 1,000 net paid responses. The data elements of the names selected are saved at the time the order was selected. When the mailing is complete, the responses and net mailed names are returned to us to match against the gross order file. A custom regression model is created using the matched responses and non-responses.
When the model build is completed, a report with the Gains Table, Model variables, and Data Profile will be issued and sent to the broker/mailer. All models are created by Data Axle Analytical Services.
An order for the model build must be placed with Data Axle before the modeling can begin. A second order is needed to select the names that will be mailed.
Models are usually completed 4-5 weeks from receipt of data.
Demographics/Profile Source
Average HH Income $50,000 Direct Mail Sold
Average Age 55
Men 20%
Women 70%
General Comments
Telemarketing is not allowed
Sample mail piece is required for approval
***** Rental file only *****
Pricing
Policy: Net Name 85% Run Charge:
Minimum: 50,000 $10/M
Terms: Payment due 30 days after mail date. Prepayment required for first time mailers.
Cancellations are subject to a cancellation fee plus running charges and selection at full rate. Orders cancelled 15 days prior to mail date/merge, payment due in full. Cancellations must be received in writing 15 days prior to the mail date/merge.
