Fairytale Brownies Mailing List

The premier source for gourmet brownies, cookies and gifts.

SEGMENTS COUNTS THROUGH 07/31/2024
41,790 TOTAL UNIVERSE / BASE RATE $90.00/M
 41,790 LAST 12 MONTH BUYERS     + $10.00/M
 13,456 LAST 6 MONTH BUYERS     + $15.00/M
 5,986 LAST 3 MONTH BUYERS     + $20.00/M
  FOOD OFFERS     + $20.00/M
  PUBLISHER BASE RATE     $75.00/M
  FUNDRAISER BASE RATE     $70.00/M
DESCRIPTION

Founded in 1992, Fairytale Brownies is the premier direct source for premium, gourmet brownies, cookies and gift assortments.  Each batch starts with a treasured family recipe and combines the finest dark Callebaut Belgian chocolate, premium Grade AA butter and farm fresh eggs.  Then, they add in a dash of magic and produce more than 12 flavors of scrumptious treats.  Flavors include: Original, Caramel, Chocolate Chip, Cream Cheese, Espresso Nib, Mint Chocolate, Peanut Butter, Pecan, Raspberry Swirl, Toffee Crunch, White Chocolate and Walnut.

Fairytale Brownies has received rave reviews in publications such as The New York Times, USA Today and The Wine Spectator.  They have also been featured on the Food Network's "Food Finds" and "Unwrapped".

The Fairytale Brownies customer has purchased these delicious treats for personal consumption or to give as a sweet gift to family and friends.  Many also donate $1 at the time of purchase to KaBOOM!, a national non-profit that helps communities build safe play spaces through the "Give the Gift of Play" program.

 

Approximately 60% of our buyers are between 45 and 64 years old.

31% of our buyers have houshold incomes of $75,000-$149,000

26% of our buyers have household incomes of $150,000-$249,000

25% of our buyers have household incomes of $250,000+

These consumers are a must test for all good, gift, children's, fundraising and publishing offers.

Visit Fairytale Brownies on line at: www.brownies.com

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: BUYERS 
PRIVACY: OPT-OUT 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 68% FEMALE 24% MALE  
SPENDING: $87.00 AVERAGE ORDER 
SELECTS
$ 100+ BUYERS   $31.00/M
$ 50+ BUYERS   $21.00/M
$ 75 + BUYERS   $26.00/M
12 MONTH BUYERS   $10.00/M
3 MONTH BUYERS   $20.00/M
6 MONTH BUYERS   $15.00/M
GENDER/SEX   $11.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $1.00/M
CARTRIDGE  $30.00/F
EMAIL  $75.00/F
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