Booming Boomers - Master Database Mailing List

Baby Boomers are those 78 million Americans born between 1946 and 1964. Today’s Baby Boomer Generation has had the largest impact on the economy in U.S. history. Seventy percent of the nation’s net worth is in their hands. Boomers spend 42 trillion dollars annually on consumer goods and services. Baby Boomers shop retail, online and thru catalogs, making them lucrative targets for many multichannel marketing campaigns. Baby Boomers are excited to transition into a new stage of life, redefining the aging process. Boomers are active, energetic and enjoy life with a new mindset of not looking back, but looking forward. They are internet savvy and have a great interest in modern technology, which gives them another avenue with which to communicate with loved ones and stay informed of the latest news. Target and court the myriad of interests upon which these active, responsive consumers focus.

SEGMENTS COUNTS THROUGH 10/28/2025
34,800,000 TOTAL UNIVERSE / BASE RATE $65.00/M
 9,000,000 LAST 12 MONTHS (EST.)    
 750,000 MONTHLY H/L    
DESCRIPTION

Booming Boomers - Master Database!!

 

Brand new to the market!

 

Baby Boomers are those 78 million Americans born between 1946 and 1964. Today’s Baby Boomer Generation has had the largest  impact on the economy in U.S. history. Seventy percent of the nation’s net worth is in their hands. Boomers spend 42 trillion dollars annually on consumer goods and services. Baby Boomers shop retail, online and thru catalogs, making them lucrative targets for many multichannel marketing campaigns.

 

Baby Boomers are excited to transition into a new stage of life, redefining the aging process.  Boomers are active, energetic and enjoy life with a new mindset of not looking back, but looking forward. They are internet savvy and have a great interest in modern technology, which gives them another avenue with which to communicate with loved ones and stay informed of the latest news. Target and court the myriad of interests upon which these active, responsive consumers focus.

 

SOURCE

Online and Direct Mail Surveys, Compiled Data

 

SUGGESTED USAGE 

Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless! 

 

Terms:

Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only.

 

 

Inquire about the subsets of theBooming Boomers Database:

 

Booming Boomers – Travel & Leisure

Booming Boomers – Internet Savvy

Booming Boomers – Financial Planning & Investments

Booming Boomers – Going “Green”

Booming Boomers – Health & Fitness

Booming Boomers – Nutrition and Food

Booming Boomers – Ailments

Booming Boomers – Give Back

Booming Boomers – Grand parenting

Booming Boomers – Education and Learning

Booming Boomers – Personal Care & Beauty

Booming Boomers – Home Services

Booming Boomers – Pro Life/Pro Choice

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, ONLINE / DIRECT MAIL SURVEYS / COMILED DATA 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SPENDING: $199.00 AVERAGE ORDER 
SELECTS
AGE   $5.00/M
GEO SELECT   $5.00/M
INCOME RANGE   $5.00/M
MONTHLY RECENCY   $10.00/M
PHONE NUMBER   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $25.00/F
DISKETTE  $25.00/F
EMAIL  $25.00/F
FTP  $25.00/F
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