|
COUNTS THROUGH 04/28/2025 |
|
|
| 3,255,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 190,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
| 570,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,140,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
|
|
The Gen Y generation makes up the next largest marketing group after the baby boomers. They grew up with cable TV, video games and home computers. They are very savvy consumers who were raised with many modern advantages previous generations did not have. The consumers here have also been responsible for the advent of Pop Culture! They are the driving force behind the success of Reality TV, Celebrity Magazines, Music Trends and more! These internet responsive, direct mail responsive buyers are excellent prospects for continuity club memberships, magazine subscribers, book buyers, credit card offers, travel, retail credit card offers and music clubs.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, POINT OF SALE; CATALOG BUYERS |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
55% FEMALE 45% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| STATE |
$5.00/M |
| ZIP/SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| 4-UP CHESHIRE LABELS |
NO CHARGE |
| 4-UP P/S LABELS |
$10.00/M |
| CD ROM |
$50.00/F |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| NTH NAME |
NO CHARGE |
| ZIP + 4 |
NO CHARGE |
| ZIP TAPE SET-UP |
$5.00/M |
|
