|
COUNTS THROUGH 10/28/2025 |
|
|
| 2,500,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 215,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
| 645,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,290,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 2,580,000 |
LAST 12 MONTHS |
|
|
|
|
The Irish Rose Donor File reaches donors of Irish descent. They are known to donate to Catholic charities, Christian causes, buy religious products and Irish/Celtic merchandise. They are proud of their Irish Heritage and are also known to travel to the home country, Ireland. After all, where else can you kiss the Blarney stone?
The Giving Hearts series focuses on known donors to causes that concern us all. These donors have been qualified by several direct response sources. You will be able to select by high, medium and low dollar donors to target the audience that best fits your mailers needs.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| DOLLAR AMOUNT |
$5.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| 4-UP CHESHIRE |
NO CHARGE |
| 4-UP P/S LABELS |
$10.00/M |
| CD ROM |
$50.00/F |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| NTH NAME |
NO CHARGE |
| ZIP + 4 |
NO CHARGE |
| ZIP TAPE SET-UP |
$5.00/M |
|
