|
COUNTS THROUGH 04/30/2025 |
|
|
| 36,122,868 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 36,122,868 |
POSTAL ADDRESSES |
$100.00/M
|
| 35,333,242 |
OPT-IN EMAIL ADDRESSES |
$125.00/M
|
| 819,436 |
1 MONTH HOTLINE |
+
$20.00/M
|
|
|
|
The baby boom generation refers to the post World World II boom in births brought about by the return of the soldiers and the prosperity and stability of the postwar era in which they were born. They were the healthiest and wealthiest generation up to that time and generally expected their world to improve with time. The baby boomers by their sheer size shaped American policy, ideas, politics and culture during one of its most turbulent times. They are now beginning to enter into their retirement age and as such have amassed more wealth than any generation before them.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
SELF REPORTED INTERNET SURVEY RESPONDENTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
53% FEMALE 47% MALE |
|
|
| AGE |
$10.00/M |
| CHILDREN |
$10.00/M |
| CREDIT CARD |
$10.00/M |
| DONORS |
$10.00/M |
| EDUCATION |
$10.00/M |
| GENDER |
$10.00/M |
| HOMEOWNER |
$10.00/M |
| HOMEOWNER/RENTER |
$10.00/M |
| INCOME |
$10.00/M |
| INTEREST |
$10.00/M |
| MARITAL STATUS |
$10.00/M |
| OCCUPATION |
$10.00/M |
| STATE/SCF/ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL DELIVERY (FLAT FEE) |
$50.00/F |
| FTP |
$50.00/F |
|
