Subscribers are deeply involved in Our Iowa and in a sense, consider it their magazine—just as the name would suggest. They’re invited to submit stories, “Recipes They’re Proud to Share”, etc. and nominate candidates for such features as “The Prettiest Farm in Iowa” and “Country Characters”.
Reader involvement also includes participation in the magazine’s many contests,. There is a hidden a "Lucky i" in three of the ads each issue. These "i's" are a miniature version of the "i" in the Our Iowa logo. Readers search the ads, and when they find all three of the i's, they advise the locations. These entries are put in a pool and names are drawn out for the prizes.
Our Iowa delivers an audience of sought after consumers with a profound sense of community. Nostalgic subscribers cherish past memories and how they shape their lives today. Each issue delivers them content on Iowa its people and traditions that shaped them in the past, present and future.
Subscribers are mature with an above average income and are strong targets for commercial offers including; collectibles, sweepstakes, health, finance, personal care, travel, and more. They are philanthropic and have a history of generously supporting various nonprofit causes including; health/disease-specific organizations, human services, humanitarian aid, environmental aid, animal welfare, veteran affairs and cultural offers.
While many subscribers live in Iowa’s major metro areas, including Des Moines and Cedar Rapids, the majority resides in small towns and rural areas throughout the state. They rely on direct marketers to meet their many needs via mail order and online stores.
The subscriber file has been enhanced with various data elements identifying key demographics and lifestyle characteristics.
Demographics:
- 68 Average Age
- $83k Average HHI
- 67% married
- 87% own a home
- 89% have an interest in Cooking
- 90% have an interest in Crafts
- 93% interested in Health/Exercise
- 79% have an interest in Collectibles
- 94% have an interest in Gardening
- 46% have an interest in Sweepstakes
- 96% are mail order buyers
Lifestyle Interests (+$16/M):
- Cat/Dog Owner
- Crafts
- Bible Devotional
- Exercise/Health
- Foreign/Domestic Travel
- Gardening
- Gourmet Food/Cooking
- Home Furnishings/Decorating
- Home Improvement
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