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Spain is one of these European markets with unexpected and thus far almost unused opportunities via direct marketing.
More than 40 million consumers represent a very attractive potential for mail-order offers as well as other products and services.
Direct marketing in Spain is only at the beginning of its development. The average of only 25 mailings per year received by a Spanish resident shows the potential for growth in this market. There is lots of space for new offers per post in Spanish mail boxes.
These are perfect conditions for successful new customer recruitment. In addition, mailers profit from individual purchasing and consumption habits as well as a purchasing power level being similar to other European markets. Use this opportunity provided by a new and relatively undiscovered market. There you can advertise almost unhindered by your domestic competitors.
The database also contains many additional criteria to each address which can be used for targeted selections and is constantly updated. |
