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The Avid Reading Grandparents list from Home Solutions provides the contact information to older consumers who purchase hardback and softcover books for themselves and as gifts for their grandchildren. Marketers can mail their product offerings directly to grandfathers and grandmothers who buy books for their personal reading pleasure and to read to their grandchildren.
Grandparents purchase books on a variety of topics. They are avid readers and book buyers who purchase fiction, nonfiction, business investment books, children's books, cookbooks, computer books, parenting books, travel, religious, sports, historical, nature, best selling books, self-help books and novels. They buy and read children's stories, fairy tales, and fables to younger grandchildren. For older grandchildren, they purchase books on adventure, mystery, crime, how-to, sci-fi, and education. They enjoy spending time with their grandchildren and encouraging them to read.
These grandparents have the discretionary income to travel, enjoy fine dining, and entertaining. They buy books, DVDs, and audio tapes that contain the history of exotic places to visit, cookbooks with recipes of their favorite foods, and entertainment books that show how to put on a dinner party or barbeque. They want to remain youthful mentally and physically and will purchase books using the computer or internet and how to remain physically fit. They purchase books through various multi-channels comprised of retail book stores, e-commerce sites, print catalogs, and infomercials.
Avid reading grandparents are responsive to marketing offers that expand their horizons and knowledge of a subject. For pleasure reading, these active older seniors choose a good western, romance novel, suspense, sci-fi, adventure, or fantasy novel. They also purchase instructional books to enjoy their favorite hobbies like gardening, quilting, woodworking, painting, sewing, or scrapbooking.
Marketers who rent this list can get product offerings ranging from bookends to book club memberships in front of this highly responsive group of grandparents. These avid readers also purchase the accessories that go along with buying books like book covers, magazines, periodicals, newsletter subscriptions, book markers, book shelves, backpacks, bookcases, book lights, bookends, lap desks, magnifiers, book stands and holders, and eyeglass readers.
The Avid Reading Grandparents are receptive to marketing offers from magazine publishers, book publishers, e-book reader suppliers, book clubs, bookstores, DVD and audio tape suppliers, children's toy stores, children's clothing stores, and book tote suppliers. |
