As society becomes increasingly diverse, the economy more unstable and security an issue at home and
abroad, religion plays a more active role in times of uncertainty. This diversity and rekindling of beliefs
becomes a vital component for delivering the most tailored and effective message. Religion is a crucial
factor in determining the specific needs and interests for each such segment of society. This is a perfect
list for any Catholic fund raising appeal, and should be tested for any humane appeal. This Vayan Marketing
Group Catholic Population file provides an evolving, innovative database that ensures access to a unique
list of consumers and their most recently confirmed contact and demographic information.
