|
COUNTS THROUGH 04/28/2025 |
|
|
3,415,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
275,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
825,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,650,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
3,300,000 |
LAST 12 MONTHS |
|
|
The Memory Lane – Scrapbooking consumers search bookshelves, the Internet and subscribe to magazines. They also belong to craft book clubs, buy from catalogs as well as craft stores to find that special something that will make their pages really stand out. They constantly need to buy supplies as they always have a “book” going. The Memory Lane – Scrapbooking consumers look forward to their leisure time when they can open a “book”, get out their scissors and supplies to create a lasting memory of a family occasion.
The Memory Lane – Scrapbooking consumers are known to be responsive to both online and offline offers. The average age is 35 and the average income is $45K on this primarily female file. The consumers here should find the following offers of strong interest:
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT MAIL, TV BUYERS, POINT OF SALE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
90% FEMALE 10% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
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