|
COUNTS THROUGH 06/27/2025 |
|
|
3,900,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
325,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
975,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,950,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
3,900,000 |
LAST 12 MONTHS |
|
|
The consumers here have looked into the mirror and decided that this is the year that they will take control of their weight problem! They have watched the pounds creep on bit by bit and they have drawn that invisible line in the sand and declared, “No More!”
It’s a known fact that when you have those extra pounds, especially around your waist, you run the risk of heart disease, diabetes, high blood pressure and more. Besides having concerns about these health risks, these consumers what to look and feel better about themselves. So, they have turned to weight loss diet products to help them achieve their goals.
The consumers here are very direct mail responsive as well as being online savvy. Select by age and income to get the right audience for your offer.
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT MAIL, CATALOG & MAGAZINE BUYERS, POINT OF |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
70% FEMALE 30% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
INCOME SELECT |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/M |
FTP |
$50.00/M |
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