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These horse owners have a devoted interest in horse ownership and riding. They utilize social networking sites to discuss horse ownership, riding, new trails and tips. These are horse lovers of all disciplines from trail riding to barrel racing, from western to English and from dressage to riding for pleasure.
These active horse enthusiasts purchase saddles and tack items for all equestrian disciplines. They also purchase equine health supplies and supplements, vaccines apparel and footwear, barn and stable equipment, fencing systems, trailers, grooming supplies, how-to videos and books. These horse owners also travel with their horses.
With an average age of 42 and an average income of $45,000, these equine aficionados center their recreational activities and lifestyle interests all around the equine theme. |
